Why the “Chocolate Diamonds” is one of the best quality?

Brown diamonds which are almost the most worthless type of diamonds add value to their value in recent years .

At the 2016 Grammy Awards, Rihanna and Jennifer Lopez, who had a $ 130,000 chocolate diamond necklace, paid only $ 16,000 to borrow, diamond earrings …

This kind of diamond, which became popular after all, was a stone that we could never see on the red carpet, more recently, 6 times cheaper than its current price. So what has changed, why have chocolate diamonds become so expensive?

The colors of the diamonds, depending on the elementenlerin the carbon structure during their formation develops.

For example, boron, the diamond has a sweet blue, while the diamond is close to a natural source of radiation during formation, green color causes. Whatever the reason, diamonds have a variety of colors, such as rainbow. Apart from these colors, there are also brown diamonds.

Brown diamonds, which were sold at cheap prices because of their low quality and very flawed for centuries, were not wanted by the jewelers.

Especially when they can use bright colors like pink, blue or yellow instead. Therefore, brown diamonds are used in tools that provide functions such as drilling rocks and cutting glass.

But in 1986, this situation changed after the opening of the Argyle Mine, the majority of the diamonds produced by the diamonds, which produced more diamonds than any other mine on Earth.

Even though it was said that the amount of precious stones extracted from Argyle was not equal to the quality, companies still managed to create a market.

LeVian became the most prominent brand in this regard.

Eddie LeVian, the CEO of the brand , says:, We found natural, beautifully colored, air brown diamonds from the Argyle mine in Australia.

The brand “Chocolate Diamond” started to market in 2000 and grew in a short time.

Google searches for ” chocolate diamonds” rose from 0 in 2007 to 400,000 in 2014. As they became popular, their values naturally increased. “The price of chocolate diamonds has more than tripled in this process.” says LeVian.

In the 1980s and 1990s, the price of brown diamonds was about 1,500 dollars per carat, but now it goes up to $ 10,000.

The price of larger stones is up to 25 times.

Of course, LeVian is not the only brand that tries to re-market brown diamonds.

Other jewelery brands such as Zales tried to sell these stones by giving them names like “champagne”, “cognac” and “cappuccino”. But the most successful name was ” chocolate “.

LeVian also mentions that only 4% of the extracted diamonds meet the criteria.

For this, the diamonds have to have shapes between c4 and c6 and should be close to the milk chocolate color than the bitter .

Although the rumor is currently rumored to have exhausted diamonds at the Argyle mine, the expert, John King, thinks that diamonds can be found in a variety of colors.

Here’s a video of Business Insider:

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What are you thinking? Don’t forget to write down your ideas about selling a stone that was once worthless, and selling it to hundreds of thousands of pounds with marketing tactics today!

New Owner of Fancy Vivid Pink Diamond: Harry Winston

New Owner of Fancy Vivid Pink Diamond: Harry Winston

Harry Winston, Inc. 18,96-carat Fancy Vivid says she bought the diamond and named the diamond “Winston Pink Legacy”.

New Owner of Fancy Vivid Pink Diamond: Harry Winston



Harry Winston CEO Nayla Hayek: Harry Winston, known as the King of the Diamonds, is known for his unwavering dedication to the rarest, most extraordinary gemstones, and we are proud to continue this reputation that the brand has had for almost a hundred years today. one of the most spectacular diamonds in the world, a stone of this quality and size, once you come to life, deserves to be replaced by one of the greatest diamonds of our time. we are. “

The most expensive shoes in the world

The most expensive shoes in the world

The most expensive shoes in the world

Shoes are on display in Burj el Arab.
The shoes called ‘The Passion Diamond’ are decorated with real gold and diamonds. Shoes worth 17 million will be exhibited in Dubai today.
Last year, famous designer Debbie Wingham designed a shoe using a thousand precious stones at the request of a customer’s birthday gift and sold it for $ 15.1 million.
Now, United Arab Emirates (UAE) based Jada Dubai and Passion Jewelers as a result of their cooperation has designed a full $ 17 million shoes.
Hundreds of diamonds and 2 15-carat diamonds were used for the shoe. The Passion Diamond shoes will be on display at the Burj el Arab hotel in Dubai today.



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Last month, it was stated that Meghan Markle, who entered the world house with a magnificent ceremony with Prince Harry of Great Britain, added 1 million sterling (approx. 6 million Turkish liras) worth of jewels she owned with wedding gifts and the contribution of the Queen of England.

57 thousand pounds of shoes bought by Turkish singer

57 thousand pounds of shoes bought by Turkish singer

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The new trend of famous women, embellishing their teeth with precious stones

The new trend of famous women, embellishing their teeth with precious stones

The new curiosity of famous women, embellishing their teeth with precious stones … This trend attracts those who want to add smiles to their faces, such as Hailey Baldwin, Pink, Katy Perry and Lana Del Rey. Dr. Hollywood stars who wear diamonds to their teeth. Anjali Rajpal says, “The most important point is that it does not look bigger than its teeth, and we use a technique that will not distort the natural image while placing the diamond on the tooth.” Rajpal, who said that in the past, this fashion that rappers prefer, now has every thing to suck, says “The teeth are decorated with diamonds, there is no effect on talking and eating.”